YANDEX
Art Direction · Graphic Design
Advertising as Art — complete event visual identity for Yandex at the Tretyakov Gallery in Moscow.
Branding, graphic system, spatial design, merch, AI paintings, and presentations — all built upon the established brands of the Yandex ecosystem. The core idea: modern advertising must function as a form of art.
A fourth logo
for the ecosystem.
The event logo needed to function as a companion mark — aligning with the Yandex master brand and individual service logos while remaining visually independent. The solution: a color palette treating the event's colors as paints alongside the full Yandex ecosystem.
Ecosystem Context 
Event Mark Sans
Display
as Art"
Patterns as
standalone elements.
Patterns treated as primary visual elements — not decoration. Designed to work equally across print and digital, forming the connective tissue of the entire identity system.
Classical painting.
Yandex delivery.
Food from Yandex delivery services reimagined as classical oil paintings — AI-generated and displayed on gallery screens at the Tretyakov. The paintings bridged art institution and everyday commerce in a single frame.
Concept.
Built.
A three-dimensional photo zone inspired by pop art, object design, and food design — built for the Tretyakov Gallery floor. Below: the 3D concept render and the actual installation at the event.
Two items.
One system.
Badges for participant categories, stickers for the interactive mind-map area. Every item speaks the same visual language — different patterns, same palette. Drag them.
