Invasion
Project
Creative Director · Producer · Stylist · Photo Editor
Hunter Magazine
Invasion Project — a high-concept fashion editorial exploring cultural assimilation and identity performance through the streets of Bangkok.
The visual narrative follows an extraterrestrial protagonist navigating Bangkok, attempting to blend into human society by emulating hyper-stylized codes found in avant-garde high-fashion magazines. Beyond its conceptual layer, the initiative served as an intentional platform to amplify local Southeast Asian queer artists, drag performers, and trans individuals.
Built from zero.
Assembled remotely.
Executed as a masterclass in agile creative operations, the entire project framework was built remotely prior to arrival in Thailand. With zero initial connections in the city, I successfully scouted, negotiated, and assembled a high-tier multi-disciplinary team entirely through digital networking.
As Creative Director and Producer, I aligned local fashion design talent, specialized makeup artists, hair stylists, and production crews under a unified aesthetic direction — managing the complete pre-production pipeline from a distance before executing the physical shoot.
One day.
One city.
International press.
The campaign was captured during a high-intensity, single-day guerilla shoot across the dense urban topography of Bangkok — moving from the narrow alleys (sois) of Silom to high-traffic metropolitan intersections.
By contrasting raw, authentic everyday street life with dramatically complex designer garments, the imagery achieved a compelling high-contrast tension. The production culminated in international press recognition and an exclusive editorial feature in Hunter Magazine.
