BKK
FW24
Creative Director · Producer · Stylist
Featured Designers
assembled in 48h
BKK FW24 — a high-octane fashion editorial plunging architectural designer garments into the raw urban landscape of Bangkok.
Shot under intense daylight and tight timelines, the campaign functions as both an aggressive styling showcase and a technical post-production experiment. The project mirrors the vibrant, chaotic, and fluid design language defining the modern Southeast Asian fashion underground.
16 people.
48 hours.
One vision.
The entire 16-person creative team — spanning dual photographers, videographers, drone operators, digital artists, and assistants — was fully scouted, coordinated, and deployed in just two days.
As Co-Creative Director and Stylist, I balanced raw street-level realism with a surreal, high-fashion wardrobe framework: wrapping models in heavily organic hand-knit textile structures and massive sculptural armor, then subverting the looks with aggressive pointed-toe stilettos and streetwear footwear.
Urban streets.
3D dimensions.
Cinematic reality.
The visual strategy leveraged Bangkok's architectural duality — from high-contrast metropolitan rooftops to industrial concrete structures. To elevate beyond traditional street photography, we implemented a sophisticated multi-disciplinary post-production pipeline.
By seamlessly integrating floating, hyper-reflective 3D chrome spheres and custom geometric digital elements into the physical environments, the final imagery achieved an otherworldly, cinematic dimension — generating significant viral traction across creative networks.
