Risa x Floyd
Creative Direction  /  2025

Risa
× Floyd

Creative Director  ·  Producer  ·  Stylist

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Photographer
Year
2025
Location
Rama IX
Bangkok, TH
Project Overview

Risa × Floyd — an international creative cross-over embedding avant-garde garments into the unpolished street tapestry of Bangkok.

Dubai-based photographer Floyd Jhocson and Bangkok's local creative infrastructure — triggered by a direct recommendation from model Risa Purisa. I was brought on to fully spearhead creative direction, local production logistics, and wardrobe styling in the Rama IX district.

01
Look 01 — Structural Sculptural

Rigid silhouette.
Raw streets.

A rigid, asymmetrical deep-burgundy leather corset featuring oversized, sweeping aerodynamic wing elements — sharply contrasted by electric-blue technical hosiery and minimalist stilettos.

Placed directly into the industrial underpasses and concrete overpass shadows of Rama IX, the structural severity of the garment collides with the ambient chaos of daily Bangkok life.

02
Look 02 — Hand-Textured Denim

Metallic detail.
Street weight.

A deep indigo denim two-piece embellished with metallic, light-refracting starburst beadwork — paired with a massive, deconstructed, heavy-knit ombré tinsel coat transitioning from slate grey to icy blue.

Shot against traffic intersections and neighborhood food stalls, the icy, high-fashion poise of the look is set against local citizens tracking their daily routines and harsh tropical sunlight cutting through concrete.

03
Guerilla Production

Elite design.
Unfiltered city.

Executed via agile, high-velocity street production across the industrial underpasses, traffic intersections, and neighborhood food stalls of Rama IX. As Producer, I anchored the shoot in raw, high-contrast framing — juxtaposing the model's icy high-fashion poise against the unfiltered texture of Bangkok's everyday life.

Selected Stills 01 / 05
Risa × Floyd 1
Risa × Floyd 2
Risa × Floyd 3
Risa × Floyd 4
Risa × Floyd 5
Raw Streets. High Fashion.
Outcome
A cinematic dialogue between elite garment design and the unfiltered texture of Bangkok life — built through an agile international cross-over, executed entirely on-location in Rama IX.
Team Credits
Creative Direction & Production@floydjhocson  @terrrekhov
Photography@floydjhocson
Model@risa_purisa
Designers@28.tiwllx  @_tw.tch
Makeup & Hair@beam_my_dream
Stylist@terrrekhov
Stylist Assistant@maaashf
Special Thanks@janvmayo
Contact
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