Roman Terekhov | Creative Operations Director
Roman Terekhov

Creative
Operations
Director.

BKK // 13.7563° N, 100.5018° E

Profile // Systemic Architecture

I build high-end creative ecosystems. My career bridges the gap between senior visual direction and radical operational efficiency, specializing in scaling departments and automating creative pipelines.

Based in Bangkok, I bring 8+ years of experience managing cross-functional teams across Design, Video, and Videography for global markets.

Economic Impact
-80%
  • Built 3 distinct departments from zero infrastructure.
  • Optimized cross-functional resource allocation pipelines.
Scale Logic
60+
  • Direct oversight of 60+ creative professionals.
  • Successfully delivered 300+ annual projects globally.
Operational Quality
03
  • Founded comprehensive internal design schools.
  • Maintained strict global branding governance for tier-1 clients.
Strategic Partnerships & Global Brands
WGG Advertising Agency // Head of Creative Ops

Operational Scaling

Spearheaded the global creative vision and operational infrastructure for an international agency, managing a 30+ person cross-functional team across Graphic Design, Video, and Videography.

Key Milestones
  • Built the video editing department from the ground up, mentoring 60+ professionals.
  • Engineered automated production pipelines in collaboration with IT, drastically reducing turnaround times.
  • Directed 300+ high-tier projects for global brands.
Independent // Creative Director

Global Brand Architecture

Partnered with major international brands (including SBER, Yandex, and Golden Apple) to architect premium brand identities and drive visual strategy across global markets (UAE, USA, Europe, and CIS).

Key Milestones
  • Engineered comprehensive brand style guides, packaging design, and high-conversion layouts.
  • Executed over 100 complex, large-scale design projects spanning IT, Fashion, Retail, and Real Estate.
Medialabteam // Graphic Designer & Photographer

Foundational Systems

Acted as the lead designer for Mastcongress-2021, orchestrating the event's overall visual style, merchandising, venue decoration, and digital assets.

Key Milestones
  • Mentored over 200 students across Russia during the 2021 Media Lab Intensives.
  • Supervised projects and guided junior talent in graphic design fundamentals.
The Strategy

THE CASE FOR CREATIVE OPERATIONS

Creative departments often leak up to 40% of their budget on manual repetition, misaligned resources, and version control chaos.

By integrating an operations layer, businesses transform fragmented design teams into scalable, automated visual systems—cutting overhead costs and ensuring elite visual quality without bottlenecks.

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